PulsAero is a creative communication agency that offers creative communication and strategic planning to businesses of all sizes. The company has revitalized its website showcasing its core philosophy and introducing an alternate reality to help dive
Ahmedabad, Gujarat Apr 12, 2021 (Issuewire.com) – Why website 3.0?
The startup refused to become the 421st agency in the city. It recognized the need to strengthen its brand positioning and make a unique existence in the market to meet the individual branding and brand marketing needs of companies.
The new website provides a window into the startup’s capabilities to solve complex problems organizations face in the current times. It introduces concept-based and context-based theories, graphical illustrations, recent statistics, and brand facts to provide insights into the unrealized and anticipated business challenges.
The agency’s capabilities revolve around its core philosophy existing at the junction of logic, creativity, and communication. According to the PulsAero website, “We create world-class customer-favorite brands with a healthy dose of Logic, Creativity, & Communication.“ The startup applies a combination of the three to help businesses reach their prospects and customers.
While talking about the capabilities of the company’s workforce, Kushal Kahar, Founder and CEO of PulsAero explained, “We are creating a class of leaders who can tackle every obstacle without losing their focus during a crisis. These are some of the very traits on which our creative agency is working.”
Business as usual vs an Alternate reality
An interesting two-home-page conflict unfolds on the website, highlighting the problems and solutions every typical business goes through in its lifetime. But the latter, alternate reality, communicate PulsAero’s unconventional route to solving the same challenges. Since its inception in September 2020, the agency has been vigilant of the changing business landscape. And over time, it has been agile in supporting clients’ business needs with customer-obsessed branding and consistent brand marketing programs.
The relaunch of their service offerings aims at helping clients adjust to the changing consumer behavior and execute effective brand communication across all customer touchpoints while ensuring all business goals are met:
Under the branding category, the agency delivers services including Strategy, Identity, Interface, and Launch (SIIL). Introducing an intriguing standpoint for each service, PulsAero connects every offering with new conceptual thinking to execute branding. Every service begins with a reason: What is the problem? Why does the problem exist? And provides relevant solutions to these problems.
The solution to Strategy, known as brand strategy, is described with a metaphorical connection to Panther’s hunting strategy. The company takes inspiration from the ghost of the jungle’s rarest attributes like unbreakable focus and penetrating awareness to build strategies for businesses.
Identity, or brand identity solutions, is influenced by Peacock’s powerful identity that is evocative and recognizable.
The startup’s third service, Interface, is nothing but a website design and development service. It is explained using Spider’s spinning skills in different natural ecosystems.
And the final branding service, Launch, initiates both product and brand launch taking inspiration from the nature of a winning Horse. The animal’s unmatched momentum and the ability to endure any competition and unforeseen obstacles act as the stimulus behind the startup’s launch tactics.
Elaborating on the services, Kushal Kahar, founder and CEO of PulsAero, explained, “Our SIIL services have been established after in-depth research and contemplation about the animals as the point of inspiration and motivation. Our unique approach is not only about how we transform businesses into brands. It is also a roadmap for startups, enterprises, and every other business to help them determine their course of action in the permanently changed post-pandemic world – as these animals adapt to dynamic changes in their environment that change at a faster rate than of humans.”
PulsAero emphasizes digital marketing services as brand marketing services with their analysis revealing that digital marketing’s true significance is lost after it has entered the buzz world. Bhawana Munet, Co-founder and CCO of PulsAero, and SEO expert stated, “Many digital marketing companies wrongly portray the power of digital marketing in the effort to make quick money. However, it takes immense effort and patience for a business to achieve success in the digital space. Being a creative communication agency, we have embraced the brand marketing phrase to let businesses understand that marketing achieves success only after you transform your business into a brand.”
The company’s brand marketing category comprises four services: Brand Management, Content Marketing, Social Media Marketing, and Ad Campaign Management.
Like branding services, brand marketing services are represented using the potential of storytelling, graphical representations, expert-recommended marketing theories, facts, and figures. The startup takes a bottom-up approach to help organizations establish a lifelong relationship with their customers. “It is important that established brands nourish relationships with their existing customers instead of spending more on bringing in new customers. Because empowering customers will eventually attract prospects. Paying attention to customer lifetime value comes much before going on to CPA. We’ve been learning from the world’s marketing geniuses,” added the co-founder.
About internal communication
PulsAero follows a cohesive strategy to enhance productivity, flexibility, and transparency at the workplace. It uses the Notion app to streamline every single process involved in its business. The notion is an easily accessible platform that enables users to create, organize and store things in wikis and content calendars. Anyone having access to a particular page (including clients) can have a window into how things are being managed. Clients receive constant updates on how much time is being dedicated to their project. No matter the system – iOS or Android, Notion sinks across all devices. And the platform has been the key contributor to streamlining operations at PulsAero, according to the founder.
The agency uses the Slack app for internal communication. The platform makes most of the information public so that everybody on the team knows where their company is heading. They get insights into topics outside their job responsibilities. This open and transparent communication in the workplace is helping the business move forward efficiently.
Face-to-face (virtual) communication
For external communication, the startup follows a personalized communication system through video conference calls to welcome clients and collaborate with them in a transparent environment. According to the founder, they’ve adopted this open communication system to nurture trust and reliability. The company does not support cold calling and traditional email for communication between their company and the clients.
The success of website 3.0
Website 3.0 features an intuitive and responsive UX design and enhanced functionality alongside easy access to essential information about its services. It is regularly updated with content pieces and blog entries to provide business insights and industry news.
“I am proud of PulsAero’s new look towards becoming a trusted brand partner, and our brand story has breathed a new life into our new website,” said the founder.
PulsAero has also been working with startups and regional businesses with modest budgets and focused objectives. Its offerings expand from branding to marketing to ensure that companies can get all-inclusive brand leverage that drives effective results. For more information visit the website.
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Source :PulsAero Agency LLP
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